Will your key employees remain loyal to your company?
There is no one-size-fits-all when it comes to life insurance. Getting your life insurance plan right takes into account a number of factors.
Recruit, Retain and Reward/Executive Bonus
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The success of your business depends on smart planning. And, it’s important to take steps to help ensure your best people—and their talents—don’t leave.
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An executive bonus plan—using life insurance—can help you recruit, retain and reward your key employees.
It’s a simple concept.
[video: Steps are shown: 1. Employee applies for life insurance. 2. Employer pays the premium. 3. Employer deducts on taxes.]
The employee applies for and owns a cash value life insurance policy.
You pay the premiums as a bonus to your employee. And deduct them as an ordinary business expense on your taxes.
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The employee’s family has life insurance protection at a minimal cost. Plus, the employee can access the policy’s cash value at any time to help supplement retirement income, or for other needs.
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You’re creating an incentive for your key employees to stay with your company. And you get to choose the ones who will receive this benefit.
[video: An illustration of a ribbon that says "top performer" is shown.]
An executive bonus plan—using life insurance—rewards your key employees. And helps ensure your top performers remain loyal to your company.