Life Insurance

IUL vs. Whole Life Insurance: Which Is Right for You

Underwritten by United of Omaha Life Insurance Company

A woman smiles and looks across her back yard and considers the wisdom of investing in a quality IUL policy in earlier years.

Summary: Both IUL and whole life insurance provide lifelong coverage with cash value, but they differ in cost, flexibility and growth potential. The right policy for you depends on your budget, risk tolerance and long-term needs.

While life insurance is often seen as a safety net for loved ones, some policies may go further by helping you build accessible savings along the way. Two of the most common options that do this are indexed universal life (IUL) and whole life insurance.

Both whole life and indexed universal life are types of permanent life insurance. Both can also offer lifelong protection and a cash value component, but they take different approaches.

To help decide which is right for you, we explain below how each policy works, compare the benefits of IUL vs. whole life insurance and highlight factors to consider based on your financial goals.

What is indexed universal life insurance?

Indexed universal life (IUL) is a form of permanent life insurance that falls under the umbrella of universal life (UL) insurance. UL insurance is also a type of permanent life insurance that covers the insured for life (as long as premiums are paid), includes a death benefit and features a cash value component.

However, their big difference is that UL's cash value grows at a set interest rate, while IUL's varies based on how a chosen stock market index performs.

The way cash value grows in IUL policies is also a key differentiator from whole life policies, as is how premiums are handled. Here's a closer look at how IUL insurance works, and what makes it unique.

How it works

Indexed universal life (IUL) combines flexible premiums with cash value growth linked to an external stock market index, such as the S&P 500. 1 That means:

  • Premiums are flexible. Policyholders can adjust payments up or down within certain limits.
  • The death benefit can be modified to reflect changing coverage needs.
  • Policies typically include a floor to protect against declines in the market index.
  • Growth potential is capped, limiting gains when the underlying market index rises.

Why people choose it

People are drawn to IUL for its balance of growth potential and flexibility. These plans:

  • Can offer higher growth potential if the underlying stock market index performs well.
  • Have a cash value that may grow faster than in fixed-rate policies.
  • Have the flexibility to adjust premiums, which can help during tight budget years.

However, reducing or skipping premiums too often can cause the policy to lapse if the cash value can’t cover insurance costs.

What is whole life insurance?

Whole life insurance is a type of permanent coverage designed to last your entire lifetime, as long as you pay premiums on time. It provides a guaranteed death benefit for your beneficiaries and includes a cash value component that can grow steadily over time.

How it works

Whole life insurance offers stable premiums and guaranteed cash value growth. This means:

  • Premiums stay the same for the life of the policy.
  • Part of each payment goes to a cash value account.
  • Cash value grows tax-deferred at a guaranteed rate.
  • Some insurers pay dividends that you can reinvest or take as cash.

Note that if the cash value is used either through withdrawals or loans, the death benefit might decrease if not repaid.

Why people choose it

Many people choose whole life for its predictability and long-term security. These plans:

  • Have a guaranteed death benefit, ensuring loved ones receive a set amount.
  • Have cash value growth that provides a potential source of accessible funds in the future. However, it can take years for the cash value in whole life policies to build up to a meaningful investment.
  • Require no medical exams or health questions when choosing certain types of whole life insurance policies, like guaranteed whole life. Guaranteed whole life applicants must meet the insurer’s age requirements, which are often 45 to 85 years old (50 to 75 in NY).

Key differences: IUL insurance vs. whole life

Although both policies fall under the permanent life insurance umbrella, they take very different approaches to cost, growth and flexibility. Here's an overview of how they differ.

FeatureIndexed Universal LifeWhole Life
PremiumsFlexibleFixed
Death benefitAdjustableFixed
Cash valueTied to an external market indexFixed interest rate
ComplexityComplex; fees and monitoring requiredSimple, low maintenance

Premiums

Whole life premium payments are fixed, so costs don’t change over time. IUL premiums are flexible within certain limits, giving policyholders the ability to adjust payments as long as there’s enough cash value to support the policy.

Death benefit

Whole life guarantees a set death benefit. With IUL, you can adjust the benefit, and in some cases, it may grow along with the policy’s cash value.

Cash value growth

Whole life builds cash value at a guaranteed interest rate, sometimes boosted by dividends. IUL links growth to an external index, offering more upside potential but also possible caps that limit returns. Taking out your cash value may reduce your death benefit.

Complexity

Whole life is considered straightforward because premiums, cash value growth, and the death benefit are guaranteed, leaving little for the policyholder to manage.

Owning an IUL policy, on the other hand, may require more oversight to ensure your payments and cash value are enough to cover the ongoing policy costs and keep the policy from lapsing. 2 You also have to monitor how index performance, caps, floors and fees affect long-term cash value growth.

IUL vs. whole life insurance: Pros and cons

Both whole life and IUL insurance offer permanent coverage and a way to build cash value, but the experience of owning each policy can feel very different. Understanding the pros and cons of each can help you decide which type better fits your long-term goals and financial situation.

Indexed universal life insurance

Pros

Flexible premiums and adjustable death benefit

Potential for higher cash value growth if the market index performs well

Downside protection when the index declines

Cons

May require active management of premiums and cash value

Fees and caps can limit overall returns

Risk of policy lapse if premiums or cash value aren’t maintained

Whole life insurance

Pros

Guaranteed death benefit and predictable premiums

Steady cash value growth, sometimes with dividends

Simpler to understand and manage

Cons

Higher premiums than term insurance

Lower growth potential compared with policies linked to a market index

How to choose between IUL and whole life insurance

The choice between IUL and whole life ultimately comes down to your budget, comfort with risk and long-term financial goals. Both types of policies provide lifelong coverage, but they’re designed with different priorities in mind.

In general, someone who values stability and predictability might find whole life insurance more appealing. Those open to more complexity and willing to take on some risk might find the growth potential of an IUL attractive. Let’s look at some factors to consider in more detail.

Budget

Guaranteed whole life policies may be more budget-friendly than IUL policies, in part due to their smaller death benefit. Whole life can also keep your costs predictable because of the fixed payments.

On the other hand, IUL lets you pay more in good years and scale back when money is tight. However, that flexibility requires active management to avoid policy lapses.

Risk tolerance

If you want guaranteed growth and stability, whole life is the safer bet. If you’re open to some market index-linked risk in exchange for higher potential returns, IUL may be worth considering.

Long-term goals

Consider how you want the policy to support your financial plan. Whole life may often appeal to people who want steady, guaranteed coverage for burial expenses or estate planning.

Complexity

Whole life may be easier to manage if you're looking for a policy where the only obligation is monthly premiums. These policies are relatively straightforward, with fixed premiums and guaranteed cash value growth that require little upkeep. IUL policies are more complex, since results depend on how the chosen index performs, the limits on growth, policy fees and whether you’re paying enough to keep the coverage active.

If you'd rather learn more about indexed universal life insurance, reach out to a life insurance agent or producer near you to find out whether this is the best policy for your goals.

Frequently asked questions (FAQs)

Which is more affordable, IUL or whole life?

Guaranteed whole life insurance, which offers smaller death benefits, may be more affordable. These policies can help cover funeral costs and other final expenses. IUL may start with lower premiums and offers flexibility, but ongoing fees and policy management can make it more expensive in the long run.

Can I switch from one policy type to the other?

Generally, no. You can’t convert a whole life policy into an IUL or vice versa. To change policy types, you’d need to apply for new coverage, which could mean new underwriting and potentially higher costs if you’re older.

Does an IUL or whole life insurance policy build cash value faster?

Whole life grows cash value at a steady, guaranteed rate, which makes it predictable but slower over time. IUL has the potential to grow faster if the underlying index performs well, but returns are capped and not guaranteed, so results can vary.

Sources

1. Maryland Insurance Administration, "Life Insurance." Accessed August 26, 2025.

2. Texas Department of Insurance, "Life insurance guide," Accessed August 7, 2024.