Mutual of Omaha Launches New Program to Support Aging in Place

Mutual of Omaha headquarters in Omaha, Nebraska.

OMAHA, Neb. – Mutual of Omaha has launched a new wellness program called Better Living Longer to support long-term care policyholders who prefer to maintain independence at home as they age.

Better Living Longer offers simple, convenient access to a variety of home-based care and support services, educational materials and a care advisor to help policyholders navigate their unique care journey. Mutual of Omaha developed the online program in conjunction with The Helper Bees, a mission-driven company focused on empowering aging in place through its digital solutions and human-centered engagement.

“We are pleased to offer our long-term care policyholders a program that emphasizes health, safety and overall well-being to support them along the aging journey,” said Maureen Griffin, vice president of individual claims at Mutual of Omaha. “This program provides guidance in accessing care and support services in their community at all stages of aging, to better plan for long-term care needs. We believe these resources will help empower our customers to remain healthy, independent and safe as they age well in place.”

By logging in to Mutual of Omaha’s secure customer portal, long-term care customers now have direct access to The Helper Bees’ website, where they can find:

  • A resource library with information on aging
  • A marketplace of vetted providers that allows policyholders to explore and purchase a variety of in-home services
  • An expert guide to help navigate the policyholder’s unique needs and goals, identify interventions, and provide personalized action plans

“Aging in place is hard,” said Char Hu, CEO of The Helper Bees. “Our Care Concierge Program, including the Aging-in-Place Marketplace, reduces the burden on the caregiver and care recipient by connecting them directly with a network of vetted service providers. This type of support is what older adults want and need – and this is what Mutual of Omaha is delivering.”

About Mutual of Omaha
Founded in 1909, Mutual of Omaha is a highly rated, Fortune 500 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit

About The Helper Bees
The Helper Bees is a mission-driven company that creates innovative solutions to help older adults remain independent at home. The company accomplishes this by using an advanced technology platform to deploy the nation’s largest credentialed aging-in-place provider network. The Helper Bees works with organizations and payers to reduce the cost of care while improving member satisfaction and making aging in place easier for millions of Americans. To learn more about The Helper Bees, please visit

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