Manager, Segment Marketing Insights and Strategy - Remote

WHAT WE CAN OFFER YOU:

• Estimated Salary: $97,000 - $134,000, plus annual bonus opportunity.
• 401(k) plan with a 2% company contribution and 6% company match.
• Work-life balance with vacation, personal time and paid holidays. See our benefits and perks page for details.
• Applicants for this position must not now, nor at any point in the future, require sponsorship for employment.

WHAT YOU'LL DO:

• Leads the development of segment-specific go-to-market strategies by synthesizing consumer insights, competitive intelligence, marketplace trends, and business objectives into clear, actionable plans.
• Translates complex business needs into strategic marketing direction, using qualitative and quantitative research, segmentation, and customer-journey insights to drive growth and inform product, messaging, and positioning decisions
• Delivers compelling, executive-ready presentations that tell a clear story, influence decision-making, and proactively shape marketing and business strategies.
• Builds high-impact partnerships with agencies, research vendors, and internal stakeholders to elevate insight quality, foster innovation, and ensure data-driven decisions across the business.
• Develops and leads a high-performing team, managing budgets, ensuring the right methodologies and metrics are in place, and cultivating an accountable, forward-thinking, and inclusive work environment.

WHAT YOU’LL BRING:

• 5+ years of experience in qualitative and quantitative customer research, with deep expertise in brand planning, innovation, insights development, and integrating both syndicated and primary data.
• Proven ability to evaluate marketing performance and ROI, uncover emerging customer, competitor and marketplace intelligence and trends, and translate complex research into clear, actionable business insights. 
• Skilled relationship-builder and influencer, capable of leading cross-functional teams, agency partners, and large-scale initiatives from ideation through execution with minimal supervision.
• Advanced command of insights tools and methodologies, including segmentation, demand spaces, concept testing, message/positioning development, ethnographic research, and advertising effectiveness measurement.
• Exceptional data storytelling and communication skills, with the ability to synthesize diverse data sources, apply statistical and experimental design knowledge, and guide or develop others in delivering impactful insights.
• You promote a culture of diversity and inclusion, value different ideas and opinions, and listen courageously, remaining curious in all that you do.
• Able to work remotely with access to a high-speed internet connection and located in the United States or Puerto Rico.

PREFERRED:

• Insurance or Financial Services background is preferred

We value diverse experience, skills, and passion for innovation. If your experience aligns with the listed requirements, please apply! 

If you have questions about your application or the hiring process, email our Talent Acquisition area at careers@mutualofomaha.com. Please allow at least one week from time of applying if you are checking on the status.

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