Updated on November 29, 2023

March 22, 2023

Mutual of Omaha’s Wild Kingdom and The National Wildlife Federation and are joining forces again for National Wildlife Week, April 3-9, 2023, to promote wildlife conservation and inspire people to protect wildlife and their habitats.

This year’s campaign, “Explore Nature’s Playground,” highlights the ways wildlife species love to play. Did you know bear cubs like to wrestle and pounce and otters play with rocks? Just like us, wildlife like to live, play and feel safe in their homes. By taking simple action—whether it’s planting a small garden or picking up litter— this campaign showcases how we all can help keep wildlife playing wild across America for generations to come.

The campaign includes a dedicated National Wildlife Week website with interactive content and fun facts about North American wildlife, fun and informative wildlife videos and a call to “Play It Forward” by taking a pledge to protect wildlife and their wild spaces. When participants take the pledge, you are entered for a chance to win “wildly playful” prize sets, which even includes some Wild Kingdom swag.

“Our partnership with the National Wildlife Federation extends our 60-year legacy of educating viewers about the Wild Kingdom, and we’re excited to continue that legacy by raising awareness on how each of us can make an impact on wildlife conservation,” said Jen Wulf, vice president of Brand Strategy and Engagement at Mutual of Omaha. “We are thrilled to once again partner with the National Wildlife Federation for National Wildlife Week, shining a spotlight on some incredible species native to North America as they play in ‘nature’s playgrounds’ for decades to come.”

Viewers can learn more about National Wildlife Week, the incredible wildlife across America and how we can help protect them and their wild spaces by visiting

We feature some of these animals animals at play in our new series, Mutual of Omaha’s Wild Kingdom Protecting the Wild. You can watch available episodes for free here.

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