Mutual of Omaha Announces New Corporate Logo

OMAHA, Neb. (Nov. 12, 2020) – Today insurance and financial services giant Mutual of Omaha unveiled a new corporate logo, featuring the image of a lion.

Inspired by its heritage and customer-centric mission and values, this updated logo reflects the protection and strength that Mutual of Omaha has represented for more than a century. It also delivers a strong brand connection based on the company’s longtime sponsorship of the groundbreaking wildlife program Mutual of Omaha’s Wild Kingdom.

“Our new logo reflects our company’s mission and values while representing the commitment we’ve made for more than a century to helping people protect what’s important to them,” said Keith Clark, senior vice president of marketing at Mutual of Omaha. “We chose the symbol of a lion not only as a nod to our Wild Kingdom heritage, but to represent the strong company we’ve always been.”

In July, Mutual announced the removal of Native American imagery from its corporate logo.

For additional information about Mutual of Omaha’s new logo, visit

About Mutual of Omaha
Founded in 1909, Mutual of Omaha is a highly rated, Fortune 500 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers.