Mutual of Omaha set to launch 2010 aha moment tour seeking more real aha moments from people across America
Omaha, Neb. – (April 8, 2010) Mutual of Omaha’s aha moment tour is returning to cities across America to collect more real aha moments from real people.
Back by popular demand, the tour highlights the insurance company’s popular aha moment ad campaign, which is built on the premise that everyday people can create extraordinary possibilities. Last year, the tour captured more than 1,000 people sharing their aha moment on camera, which led to the airing of 10 television commercials that were chosen by a nationwide vote last September.
Similar to last year, the moments will be recorded in a custom, 34' mobile television studio. Participants who share their personal aha moments during the 25-city tour may be featured in new 30-second television ads to air in Spring 2011.
The tour will kick off in Fresno, Calif., May 3-4, at Fulton Mall in downtown Fresno. Individuals may log on to ahamoment.com to secure a time to share their aha moments or may simply stop by the aha moments tour’s custom Airstream trailer from 11 a.m. to 7 p.m. each day.
“What we learned through this campaign last year is that nearly everyone has experienced an aha moment and received clarity and real wisdom from one situation or another,” said John Hildenbiddle, senior vice president of brand management and public relations for Mutual of Omaha. “Whether big or small, funny or sad, we’ve heard both surprising and inspiring moments. Each one is unique, deeply personal, and we think, worth sharing, which is why we’re back a second year.”
The aha moment sponsorship campaign was created to support Mutual of Omaha’s mission to offer insurance, retirement, banking and investment products that can help people insure the possibilities that come with the life changes, which often result from aha moments.
The aha moment tour will visit 25 cities in 24 states, traveling more than 7,800 miles through August. The tour cities and schedule is as follows:
- May 3-4: Fresno, Calif. Fulton Mall
- May 7-8: Tucson, Ariz. Reid Park Zoo
- May 11-12: Albuquerque, N.M. ABQ Uptown
- May 17-18: Tulsa, Okla. Hotel Ambassador
- May 20-21: Austin, Texas The Driskill Hotel
- May 24-25: Baton Rouge, La. Perkins Rowe
- May 27-28: Memphis, Tenn. Memphis Rock N’ Soul Museum
- June 1-2: Huntsville, Ala. Bridge Street Town Centre
- June 7-8: Augusta, Ga. Augusta Marriott Hotel
- June 10-11: Jacksonville, Fla. TBD
- June 14-15: Charleston, S.C. Marion Square, 392 King St.
- June 17-18: Asheville, N.C. Grove Arcade
- June 21-22: Knoxville, Tenn. Market Square, 398 Union Ave.
- June 24-25: Richmond, Va. Byrd Theatre
- June 29-30: Providence, RI Burnside Park
- July 6-7: Albany, N.Y. Lark Street District, 245 Lark St.
- July 12-13: Dayton, Ohio Victoria Theatre, 138 N. Main St.
- July 15-16: Lexington, Ky. Cheapside Park
- July 19-20: South Bend, Ind. College Football Hall of Fame
- July 22-23: Milwaukee, Wis. Harley-Davidson Museum
- July 26-27: Des Moines, Iowa TBD
- July 29-30: Kansas City, Mo. Power and Light District, Walnut St.
- August 2-3: Wichita, Kan. The Farm and Art Market
- August 9-10: Grand Junction, Colo. Mesa Mall
- August 16-17: Eugene, Ore. Fifth Street Public Market
Mutual of Omaha kicked off its sponsorship of life’s aha moments with a national advertising campaign, a Web site devoted to aha moments and a Facebook community. The stories collected over the coming months will be shared at http://www.mutualofomaha.com/aha.
People can also reserve a time to share their moment by logging in prior to their city’s tour stop. Mutual of Omaha, proud sponsor of life’s aha momentsSM, is a full-service, multi-line organization providing insurance, retirement, banking and investment products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit www.mutualofomaha.com.
About Mutual of Omaha
Mutual of Omaha, proud sponsor of life’s aha momentsSM, is a full-service, multi-line organization providing insurance, banking and financial products for individuals, businesses and groups throughout the United States. For more information about Mutual of Omaha, visit www.mutualofomaha.com.
