News Release

Mutual of Omaha Releases Swim Game Available on Apple's App Store

OMAHA, Neb., April 17, 2012 – What would prompt a Fortune 500 insurance and financial services company to get into the video gaming business? Only pure excitement for its sponsorship of USA Swimming, the national governing body of the sport, and 17 world-class swimmers whom they refer to as their “Gold Medal Team.“

Mutual of Omaha recently launched Swim Star 2012, a unique swimming game app, in anticipation of the U.S. Olympic Swim Trials, which will take place in the company’s hometown of Omaha, Neb. in June, and the Summer Olympic Games in London.

Swim Star 2012 allows players to select an avatar and their preferred swim stroke to compete for a place on the podium at every event. Players can progress from beginner level to qualifying, regional, nationals and world levels. Swim Star 2012 has GameCenter integration that allows players to post times to a leaderboard for each stroke. It also offers Facebook and Twitter integration to share accomplishments with friends. Details, including a video and screenshots, can be found at

The game is available for free download for iPhone, iPad or iPod Touch on Apple’s App Store. Since its launch, there have been thousands of downloads and positive reviews on the App Store.

Mutual of Omaha is a full-service, multi-line organization providing insurance, banking and financial products for individuals, businesses and groups throughout the United States.