News Release

Mutual of Omaha Announces New Third-Party Application to Offer Detailed Investment Comparisons for Retirement Plans

OMAHA, Neb., May 25, 2011 – Mutual of Omaha’s Retirement Plans Division has announced it will begin using Fiduciary Investment Reporting Manager (FiRM), a third-party application from Center for Fiduciary Management that generates detailed investment comparisons for retirement products.

FiRM reports will be utilized by advisors to compare a current plan’s funds performance and fees with those funds offered on Mutual of Omaha’s product investment platform. The FiRM report will help illustrate to plan sponsors that the advisor performed necessary due diligence to provide customized investment solutions as well as help evaluate whether the plan sponsor is selecting a competitive product with well-performing, low-cost funds.

“At no additional cost, retirement plan advisors affiliated with Mutual of Omaha will have access to FiRM’s comprehensive investment analysis that provides helpful details around the total cost and performance of a product’s investment lineup,” said Chuck Lombardo, president and CEO of Retirement Marketing Solutions, Inc. (RMS), a Mutual of Omaha subsidiary. “This provides credibility and value to the advisor and also relieves the advisor from the expense of purchasing comprehensive market analysis tools or manually generating reports and researching investment performance.”

Advisors can demonstrate a commitment to fair and competitive fees by using FiRM to outline the fee structure and how the fees compare with peers. The reports generated will also provide advisors with fund profiles, set benchmarks for funds, translate fund fees into dollar amounts to see bottom line costs and offer analysis of plan investment choices.

Mutual of Omaha is a full-service, multi-line organization providing insurance, banking and financial products for individuals, businesses and groups throughout the United States.